PRIVATE LABEL HEADWEAR & APPAREL
A group gathered around a picnic table beside a mountain lake in Seager’s Fall 2026 campaign

Our story

Custom goods.
Made easier.

A product team for your brand,
from first idea to final delivery.

Meet Uncle Bill

Seager / Fall 2026

Why we started

A product team
for your brand.

We started Uncle Bill with a simple idea: brands should be able to make great custom goods without having to figure out production on their own. Our experience building Seager showed us what it takes to get from an idea to something people want to wear.

Uncle Bill brings that experience to your team. We handle design, development, sampling, production and delivery, working with factories and keeping you involved in the decisions. Hats are our specialty, with apparel and retail programs supported by the same team.

Explore our work ↗︎
Blue Ford × Huckberry trucker hat resting on a vintage truck dashboard
Built from experience. Made for your brand.Ford × Huckberry

Your brand comes next

Make something
worth wearing.