A blue Rustero cap resting on a leather saddle against a mountain landscape

PRIVATE LABEL PRODUCT DEVELOPMENT

Your brand.
Our product team.

Custom hats and apparel, handled from design through delivery for businesses of all sizes.

Explore our products

RUSTERO / DEVELOPED FOR TARGET

Our products.

Explore all products ↗︎

Blank ivory five-panel cap, three-quarter studio view

Hats

Blank ivory flapjack with cream fleece earflaps, three-quarter studio view

Flapjacks

Beanies & knits

Apparel

Explore products.

Shapes, materials, decoration, trim and more.

View all products

A few recent favorites.

Custom cut & sew for 300+ brands.

Blue corduroy cap with orange pennant embroidery

Brown cap with orange and white Bowl-a-thon embroidery

Cream and brown Allagash cap with a blue and gold patch

Navy Rancho Carrillo cap with cream embroidery

Navy High Camp Wines cap with a yellow and orange patch

Blue Island Creek cap with white embroidery

Pink textured cap with Bronze Responsibly embroidery

Cream cap with red If you can’t tone it, tan it embroidery

Magenta Bubs Naturals cap with white embroidery

01–04 / 10Make yours ↗︎

In good company.

A few of our clients, collaborators and retail partners.

See what your order can earn.

Your order cost

$1,300

$13.00 / hat · 100 units

Estimated amount you pay Uncle Bill.

Shipping & handling included.

Quantity · Hats100-unit minimum.

Retail trim options

Individual polybag+$0.50 / unit UPC label+$0.50 / unit Hangtag+$0.50 / unit Price ticket+$0.50 / unit

Retail trim + design included at 2,000+ units. View finishing details ↗︎

Your selling price

Per item · USDAdjust to your planned retail price.

Potential revenue

$3,500

100 hats × $35 each

Your potential gross profit$2,200

$3,500 sales − $1,300 order cost

62.9% gross margin

If every item sells. Before tax, selling fees and other expenses.

Pricing & assumptions

Snapback pricing. Design and tax are separate. Final pricing is confirmed with your specification.

Assumes all units sold. Gross profit = revenue − estimated product cost, including charged trim. Excludes design when not included, tax, selling fees and other expenses.

Build my order

Price out other products

Hats Knit beanies Flapjacks Apparel

Seager Spring 2026 campaign with friends, surfboards and a truck on the beach

BORN OUT OF SEAGER

It started
with a hat.

After building the lifestyle brand Seager, co-founders Elliott and Mattson saw what a great hat could do for a business. Friends started asking for their own. That became Uncle Bill: a team to take care of everything, from design to delivery.

Our story ↗︎

SEAGER / SPRING 2026