A blue Rustero cap resting on a leather saddle against a mountain landscape

UNCLE BILL / HEADWEAR & APPAREL

Your brand.
Our product team.

Custom hats and apparel, handled from design through delivery. We bring the creative, the factory relationships and the follow-through.

Explore our products

RUSTERO / DEVELOPED FOR TARGET

Our products.

Explore all products ↗︎

Cream and brown Ford × Huckberry cap resting on a truck dashboard

Hats

Orange flapjack with flying-duck embroidery, a brown brim and white fleece earflaps resting on a fence post

Flapjacks

Black Seager cuffed beanie worn outdoors while checking a film camera

Beanies & knits

Seager Good Company graphic T-shirt viewed from the back against a mountain landscape

Apparel

Explore products.

Shapes, materials, decoration, trim and more.

View all products

GOOD COMPANY. GREAT GOODS.

Built for brands.
Made for people.

Explore our work ↗︎

Rustero denim and corduroy cap displayed on a horseshoe against a timber cabin

Target — Rustero & Elmat’s

Brand development · National retail

Island Creek Oyster Co

Custom headwear

IN GOOD COMPANY

See what your order could earn.

Choose your product, quantity and selling price. We’ll do the math.

Your order cost

$1,300

Estimated amount you pay Uncle Bill.

$13.00 / hat · 100 units

Shipping & handling included.

You sell at

$35per item

100 hats × $35 each

Total sales revenue$3,500

What your customers pay you.

Your potential gross profit

$2,200

$3,500 sales − $1,300 order cost

62.9% gross margin

If every item sells. Before tax, selling fees and other expenses.

Pricing & assumptions

Snapback pricing. Design and tax are separate. Final pricing is confirmed with your specification.

Assumes all units sold. Gross profit = revenue − estimated product cost, including charged trim. Excludes design when not included, tax, selling fees and other expenses.

Build my order

Seager Spring 2026 campaign with friends, surfboards and a truck on the beach

BORN OUT OF SEAGER

It started
with a hat.

After building the lifestyle brand Seager, co-founders Elliott and Mattson saw what a great hat could do for a business. Friends started asking for their own. That became Uncle Bill: a team to take care of everything, from design to delivery.

Our story ↗︎

SEAGER / SPRING 2026